![]() ![]() So, what you are really saying is that either you don't want Apple to behave like Apple has always behaved, or you want people who don't need more than one external monitor to pay more money so you can pay less to run two external monitors.Overview All-new design M2 Supercharged Up to 18 hours of battery life Big, beautiful Liquid Retina display Advanced camera and audio Design Less to carry. Of course, that would hurt market share, and sales volume, which would mean that fixed costs are amortized over fewer units, which hurts margins. ![]() So, to maintain overall margins, Apple would have to raise the margins at the low end, making their entry level products more expensive. That hurts profit margins.Īpple might accept that in pursuit of more market share, but that's not really what Apple does with the Mac. If they support 2 external displays in the Air, then that means they sell fewer of the higher margin Pro laptops. The # of external monitors supported is one of the product differentiators Apple uses. One of the consideration is the expected profit margins within and across product lines. Everything is designed, the products, the options, the prices, the relationships between product lines, the capabilities of the various Apple Silicon chips, all of it is artificial. Again, if you want a battery that still has your 6 hours of life after 4 to 5 years? Buy a laptop with a battery rated for at least 10 hours, preferably more!Ĭlick to expand.Artificial? It's all artificial. ![]() We all know, and you should know, that after a few years of hard work, a battery can lose 20-40% of its capacity, especially if it spent a lot of time under or over the 20-80% charge level optimal for longer battery service life or at high temperature. To do a day of real work, how do you get 6 productive hours of high performance out of a battery? Buy a laptop with a battery rated for 18 hours!!Īnother major factor is age. Well, if you buy a laptop with a “6 hour battery life” and try to do some code compiling or video editing or layered Photoshopping on an image from a 60-megapixel camera, your 6-hour laptop is now a 2-hour laptop. You say that 6 hours battery life is fine for most people. The first is based on understanding that when these companies say 18-20 hours, they mean for those light duty use cases of surfing the web and watching a video. But again, iCloud insulates you really nicely and 256GB is once more almost certainly enough for the majority.Ĭlick to expand.You are not thinking this through.Ī battery life of over 12 hours has many practical benefits. The extra storage suggested would not be a bad idea if it were not for iCloud - I am using about 150GB on my MBA, much of which is photos. But that is a combination of ssd speed, memory and processor - the same operation will entirely lock up most laptops.įor the vast majority of users, 8GB is sufficient. The only time I really see it suffering is rendering video, some of the huge files from my FP can be a bit unwieldy and something like a crop on a multi-GB 12-bit DNG file can take a while. My personal MBA M2 has 16GB and again it is never really stretched despite photoshop / Lightroom being resource hungry. The 8GB that it has is obviously ruthlessly managed by MacOS despite me having many tabs open in multiple Chrome windows, Slack (app) and potentially other apps - the memory management abilities really mean that you do not need 16GB. I have a work supplied MBA M1 and I never see any need for more memory. My old Windows laptop would probably still be choking on the raw footage. It took me about three hours to edit down several hundred GB's of footage into ~12 minutes of 4K 50P video, grade it, top and tail it and then push it to my the cloud.Īt no time was the machine hurting for performance, I was able to use it normally while it rendered the final footage too. Last night I was editing some video footage on it, filmed in 4k 12-bit DNG and editing and grading in Adobe Premier, it was not only not a slouch, it was in beast mode, it fairly ripped thought the footage - working on a very, very fast SSD. My personal M2 (16/256) laptop is even faster, but the majority of that speed comes from the M2 vs the M1. This is despite it being absolutely base spec. My work M1 flys through work, I have at least twenty Chrome tabs open, Slack and a coupe of other apps and it is driving a 5k2k monitor along with its inbuilt screen. I think I am being downvoted by the windows crowd and/or the Mac/Intel people. ![]()
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